sound and the smart sound is actually a case, a case for your -- this one in this case this is the samsung galaxy note but the back of the case, opens up like this and like a trumpet effect i would say. it increases the sound if you're watching movies or listening to music, we use a smartphone to listen to music or a spokerphone for a group, amplifies the sound. you can see for this one it's actually a sand and the smart sound. very, very cool i think. and again, a simple idea that adds to some really high tech products. >> really cool. the ces is a big car show which i didn't know so tell us some of the cool things you could get for your car. >> well, it's a big car show annual it's a big app show, also. and here is the viper. this is from -- this is on an iphone. this is an app that you hook up with your car and this is the viper smart start and start your car from your iphone. and you can also use this with siri. i can't do that in the studio but you can tell siri to start the car. for those of us in the northeast, cold winter's morning or the hot area, a hot day, get the air conditioni